WHAT IS PINTEREST AND HOW DOES IT WORK?
Pinterest is a social app where people find inspiration and ideas for their interest and hobbies. Every idea on Pinterest is represented by a Pin, which in the simplest language means an image that is searched and saved by Pinterest Users called BOARDS. These Pins are then linked to the website, which is exactly why Pinterest is a great source to generate traffic and drive sales.
Pinterest is totally a free platform just like any other social media app. All you need to do is sign-in with your email id and create an account of yours for free and later connect it with Facebook and Instagram for a better resource. Pinterest is more geared towards social discovery than any other social network.
Now, we will discuss how Pinterest can be used for multiple purposes in short, which will help you to have a better understanding about this social media platform.
1. How does Pinterest Work for User (Pinners) : Pinterest is slightly different from any other social media app, people in Pinterest share information and images about themselves and their personal or professional lives. Pinterest is widely used to save ideas, products and to collaborate with brands and influencers, for their personal benefit.
2. How does Pinterest Work for Marketers, Business, E-Commerce, and Bloggers : When a user shares Pins that links to your website content, you’re adding more and more opportunities for people to find your content and to visit your website. Pinterest is considered to be the second most diver for driving traffic directly to the website. While 75% of content on Pinterest are from Brands- they are usually open for collaboration influencers and marketers.
3. What is Pin or Pinterest : It is a visual representation of a product or idea which is saved for later use in Pinterest Board. Each Pin comprises of the following Elements:
- An Image,
- A Link,
- A Tittle, and
- A Description.
If you click on a Pin, first it will enlarge the image, on clicking again it directs you to the link which is associated with the Pin. The Pins can be saved by other users for future references.
4. What is Pinterest Board : The Pinterest Boards are a way to organize ideas, it is a collection of individual Pins. Pinterest Boards are always open by one Pinner and this allows the pinner to share it further without any copyrights.
5. How do Group Boards work on Pinterest : Shared Boards are commonly called “Group Board”, which is mostly used for collaborating with Brands and influencers or to create your own group, connect with friends and share your ideas with them mutually in the board group.
6. What is Pinterest Profile : Pinterest Profile contains all the Boards, Pins and your settings all in one place. Pinterest gives information to the public about you in the following ways:
- Your Username appears on the top when you visit your profile.
- The First and last name or your brand’s name appears in bold letters.
- It shows your website and the URL of your website containing your information.
- It shows you how many Pinners are following you and how many Pinner you’re following.
- It shows your profile picture as well whether you’re a brand or an influencer you need to attach a profile picture to stand out from your competitors.
- You are required to choose between 1-5 boards to create a moving slideshow of your profile, it appears at the top of your profile.
7. Some Important Pinterest Tips : While creating a content there a few tips and tricks to keep in mind which makes it easier for the pinner to access information.
- Be Specific in the search terms you use. It will only help you to access what you’re looking out for and making your search easy.
- Boards have sections, you can click on the plus sign and you’ll see a section item. By clicking on it you can add a section board.
- A user can pin videos like if you watch a YouTube video and want to share it with your friends or followers, by just clicking on the share button there exists a Pinterest logo wherein you can share your Pinner or add it to your boards.
- Pinterest has an extension, both safari and chrome have a browser extension for Pinterest. This makes it easier for the Pinner to access the site directly.
8. Last but not the least Stay Active : Now that everything has been setup and is running smoothly, you need to stay active on Pinterest and consistently post and create unique content for your Pinner. This way you can provide the best possible experience to your pinners or brands. If you want to make your brand a memorable one, then try to post at least 4-5 times in a day.
To post your content timely you can even schedule it with other available third-party apps that enables you to post your content on time which will only help you to increase your engagement with your pinners and brands.
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What Is Pinterest and How Does It Work in 2021
- How does Pinterest Work for User (Pinners)
- How does Pinterest Work for Marketers, Business, E-Commerce, and Bloggers
- What is Pin or Pinterest
- What is Pinterest Board
- How do Group Boards work on Pinterest
- What is Pinterest Profile
- Some Important Pinterest Tips
Important Pinterest Tips in 2021 for Marketers, Business, E-Commerce, and Bloggers : Podcast