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Adwords/PPC

What is Adwords/PPC?

PPC also known as Pay Per Click is a paid form of digital marketing pay an amount each time their ad is clicked. One of the most common forms of PPC is search engine advertising. Google’s advertising system is known as Adwords that allows its users to bid for the highest spot on the Search Engine Ranking Page (SERP). The higher you bid and the more relevant your ad is the more likely you are to rank #1 and receive more clicks on it. Depending on how active your competitors are it’s a great way to get in front of your audience.

How PPC works?

PPC is a method that gets your website rank on the top quickly. PPC can be done in the following steps:

Specify goals and rules that apply to the campaign.

Setting a budget

Once the ad is created and the advertiser is happy, they bid for specific keywords within the ad space.

Based on the highest bid and the highest quality content, an ad is displayed or rejected by using the algorithm on the pay per click platform.

After this, ads are placed on the top of the search engine result. Each time when this ad is clicked on the advertiser shall pay a fee to Google.

Once the ad is lived and the website receives traffic, the advertiser can monitor the performance with the help of important metrics like CPC (Cost Per Click), CPA (Cost Per acquisition) and CTR (click through rate). With the help of these metrics an advertiser can optimize their campaigns and content to enhance their performance.

PPC Important Notes:

CPC- Cost per Click means the actual price you are paying for each click in your PPC marketing campaigns.
CPA- Cost per acquisition is the average cost to acquire one customer for any PPC marketing campaign.
CTR- Click through rate is the calculation that shows the number of times your ad is clicked divided by the number of times your ad is shown. (Clicks divided by Impressions = CTR)

How to target the right audience for your PPC Ads?

Divide and segregate your audience on the basis of their interests, demographics and topics to make sure that you are catering to the right audience with a relevant ad which in turn will make a sale. Users can be targeted based by several demographic factors like age, parental status, past purchases, location, etc. or simply their in market status.

What is the structure of PPC?

PPC search adverts possess a dedicated layout as well as a structure which is known as Expanded Text. The structure is as follows :

Headline 1 : Up to 30 characters (with spaces)
Headline 2 : Up to 30 characters (with spaces)
Description Line : Up to 80 characters (with spaces)
Path 1 : Up to 15 characters
Path 2 : Up to 15 characters

If you want to promote your business, please visit us at TheDigiCreators; the best adwords agency in Malad (West), Mumbai. We offer extensive and end-to-end solution for Adwords/PPC.