What Is Permission Marketing?

Permission Marketing is a kind of marketing which involves interaction with potential customers only if there is any explicit i.e. checkmark in front of the relevant item in the agreement or subscribe to email newsletter or implicit i.e. search information in search engine and display contextual advertising permission on their parts to do so. The presence of agreement is what permission marketing is made of. It is considered to be one of the greatest strategies of building meaningful relationships.

This process is so soulful and mild in nature that it is based on the voluntary participation of the customers. The era of direct advertising and cold call is rapidly going down and it is being replaced by long term relationships with the customers.

The essence of permission marketing camping lies in its very name and nothing that is one of the most sincere approaches in the field of research. Permission marketing represents the philosophy of sales, the teaching of sincerity and patience in dealing with potential customers and also teaches offering in increasing profits and the number of consumers as a reward.

Having said that, permission marketing involves some pros and cons as well. Let us now discuss about these in detail.

Pros of Permission Marketing

Permission marketing provides information about a product or a service to a customer or consumer only with his consent. This advertising marketing is only used by phone or internet. As on today permission marketing is widely used by everyone in the world. Mostly every company uses it to advertise their products or service. Permission marketing is good for companies because companies do not need to spend their money on the consumer which is not product oriented.

Permission marketing advertising is one of the most profitable marketing strategies. This meets the interest of consumers as in the age of information and technology permission marketing has become more accessible to the consumer. This not only for the personnel of the enterprise but also a specialized program that will clearly and quickly tell the consumer what product and services it provides and how it can create a trusting relationship at the very first stage of acquaintance with the customer as this practice is successful and keeps on growing with every passing day.

Cons of Permission Marketing :

There are not many cons involved in permission marketing. The only drawback of this method is that it costs a lot of time to build relationships with consumers, however even this is compensated by repeated transactions and further strengthening of relationship between the company and the client.

Tips for Permission Marketing :

To run a successful permission marketing campaign there are several factors involved. Listed below are some essential tips to keep in mind while doing Permission Marketing.

1 Service: Extend gratitude for the purchase and feedback, fix prior appointment of the date of the second project, and send notification of accumulated points to your customers.

2 Expert: Sending materials of own speech, active participation in the survey and invitation to study and involve in the selection process of the case on the client profile, provide entertainment and gifts, involve humorous mailing and send congratulation on holidays, send out invites to speak to customers, promote test drive or send in free gift samples as well as gifts to partners.

3 Business: Regular checking and exchanging of contacts, evaluation of promotional materials and assistance with promotion to consumers.

4 Upscale: An acquaintance in social networks, joint product development for better growth, and by creating a successful story for customers and consumers.

Examples of Permission Marketing :

Let us now briefly discuss about a top brand that uses Permission Marketing. As we all know Facebook is a top and most used social media app. We can consider this as a prime example wherein Facebook take permission to post, share or amplify the marketer to send in a friend request or take a permission from their potential prospects.

Opt-in email is also an example of permission marketing, wherein internet users request to receive information about a certain product or any kind of services. As many consumers and marketers claim that it is effective as the potential client would be more interested in information which was requested in advance rather than just looking out for the product without knowing the head and tail of it.

Permission Marketing is an extremely cost effective marketing strategy in comparison to traditional marketing methods as businesses only need targeted audiences who have shown interest in their product previously. RSS Feeds or really simple syndicates are the best methods for adopting permission marketing. This method is used for letting subscribers be aware about the latest promotions or content through notifications.

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CREATIVE CONTENT COPY FOR SOCIAL MEDIA ON PERMISSION MARKETING (fACEBOOK, INSTAGRAM AND TWITTER)

Social Media Copywriting for Permission Marketing :

Do you know what permission marketing is? It is the most effective way to build meaningful relationships with your audience. This permission based marketing strategy works wonders as your audience has opted in to receive important news and information from you.

What are the pros of permission marketing?

• Caters exclusively to the audience that is interested in your product or service.
• Cost effective
• Easily accessible

What are the cons of permission marketing?

• They are time consuming as relationship building is an on-going process.
• The permission seeking notification may sometimes be missed out by potential clients.

Tips for Permission Marketing:

• Provide an unforgettable customer experience where they always want to keep coming back.
• Become an expert to always be in front of your competitors. Giveaways, free samples, gifts are a great way of attracting customers.
• Grow your business by building valuable and trustworthy relationships with your consumers.
• Upscale your game on social media by creating moving stories for your customers.

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