What is Infographics?

Infographics are a graphical visual representation of data, knowledge, or information made for the audience to present information instantly and clearly. Infographics is one of the most important element in social media that helps in holding the attention of a reader. Just like images and videos are preferred any day even more than a written content, similarly infographics are welcomed by the audience because of its engaging and eye-catchy nature.

A written content no matter how characteristic it may be, it will be lost very easily amongst the many other 1000 posts that are published online. However, infographics are something which is bookmarked and saved by its viewers because they are extremely informative and properly arranged. This creates a great impact on the viewer’s mind and makes it easy to grasp.

In a very short span of time, the digital world has seen a phenomenal hike in the usage of infographics by each and every online businesses. A lot of these businesses are maximizing the use of infographics especially for social media to generate maximum traffic and engagement. Let us now discuss about why infographics are important and why it is a must-have for your business.

1. Less time consuming : When compared to a written content, the infographics content can be consumed in very little time. The human brain is able to process the given information in seconds. The whole point of an infographics is to provide information, tips and tricks or a summary of a particular topic or issue.

2. Long- Lasting Impact : An infographic creates a lasting impact in the human brain. The nature of an infographic is very well formatted and systematic. This is an important factor because an infographic gives a gist of a large topic of discussion in no time without getting into the depth of it.

It is a great source of information and is remembered by the audience for a longer duration of time. According to the given stats, a human brain remembers an image for a prolonged period than a written content.

3. Easily Decodable : Infographics are very easy to understand. This completely depends on how well the infographic is created. An infographic should be readable, properly formatted and have a smooth flow where all these factors are connected in a seamless manner. This acts as a conclusive information even for the ones who have a very limited knowledge about a particular topic. When an infographic becomes easy to understand it automatically increases the number of viewers and becomes highly shareable.

4. Very engaging : An infographic is more engaging in comparison with a written content. The viewer’s prefer sharing these infographics as they possess a great deal of information by using very limited words and making it very visually appealing. It makes it easier for the viewers to retain and share infographics as they are crisp, shot and packed with valuable information. Many businesses have adapted this method of making infographics not only because it is a great strategy but also because they have seen increased engagement over the years from their audience.

5. Infographics are more preferable : Content is the undisputed king in the digital world but when compared to a visual content, all of us agree that the viewer prefers the latter. This is simply because an infographic is very catchy, takes less time to understand and creates a long-lasting impression. Even a viewer who has a few minutes in hand to get a gist of a particular topic, referring to infographics becomes easily accessible.

6. Creates brand awareness : Using infographics makes a brand stand out. You must be thinking that if all brands switch to using infographics then how can one particular brand stand out? With the increasing demand of infographics, every brand resonates with their style, tone, colours, design, etc. So each brand posts different infographics every day and makes use of several imageries to stand out. This will increase your brand awareness substantially and boost your public image.

7. Improves SEO (Search Engine Optimization) ranking : An SEO is not directly related to an infographic but it definitely helps in increasing your rank because these infographics automatically drives a lot of traffic to your website. Many online businesses use infographics to lead users to the landing pages to increase traffic and generate leads. With this it also helps in giving rise to quality backlinks to a website.

8. A summary of written content : A viewer who does not have as much time to read a content can quickly go through an infographic to get a short and crisp perspective of the same. An infographic is time saving and can be grasped and decoded very conveniently.

Cleary then, now you know the why infographics are important- you should turn to infographics if you haven’t already. Infographic is a powerful marketing tool and helps your business to get maximum traffic and conversions.

Importance and Benefits of Infographics in 2021

• Less time consuming
• Long- Lasting Impact
• Easily Decodable
• Very engaging
• Infographics are more preferable
• Creates brand awareness
• Improves SEO (Search Engine Optimization) ranking
• A summary of written content

What is Infographics? : Podcast