EVERYTHING ABOUT EMAIL MARKETING
What is Email Marketing?
Email Marketing is the process of sending people messages via email purely for advertising purposes, and sometimes for nurturing your target audience with a strong message that convinces them to make a purchasing decision. Email marketing is a very creative way of doing digital marketing by having the leeway of directly communicating a commercial or informational message to the large group of people using email.
Effective marketing emails convert prospects into customers and turn the buyers into very loyal customers. Of all the digital marketing techniques, email marketing is marked and ranked as the top contributor to a successful digital strategy as compared to other marketing strategies. As on today, each and every individual rely on a digital channel for any sort of communication, education, entertainment, fashion advice, etc. The digital world has become a crucial part of our daily lives and daily existence.
Let us now in depth discuss on how to be committed to email marketing. We’ve broken down the entire explanation into multiple sections for a better understanding.
- How to build an email list of targets leads and customer.
- How to optimize email for highest open rate and click-through-rates (CTR).
- How to automate the process of nurturing the leads and making them your loyal customers.
Let’s dive into the most important and comprehensive guide for email marketing which will help you to generate more traffic and drive sales.
1. The Importance of Email Marketing : There are several reasons why you should make email marketing one of your top priorities. Email is #1 communication channel because almost 99% of customers check their emails on a daily basis. You may own a list of all your followers on your preferred social media channel but in case of sheer bad luck there is also a possibility of your account getting deactivated or discontinued with a reason or without one. To avoid a situation like this make sure to make your own email list on a separate sheet so that no one can take away those leads from you.
Email conversations are always better as people who buy a product through email always tend to spend more than those who don’t receive any email offers. Email marketing as an ROI which is on a much larger scale as compared to any other social media platform. The average order value of an email is three-times higher than any other social media. Email marketing is simply the best way to make sales and convert your leads into prospective buyers.
2. How to do Email Marketing : Email marketing can be a task for the newcomers. Even though there are several moving pieces involved in the process it doesn’t necessarily end up being complicated. With OptinMonster to the rescue, they have made the lead collecting process super easy even without an email marketing service.
What you can do with OptinMonster lead is that you can build your email list and even start reaching out to your leads while keeping your leads stored safely inside the OptinMonster Dashboard and as and when you keep generating more leads you can conveniently keep adding it to the email service provider. Plus you will be able to set up an automation feature in your email service which will make it easier for you to work on.
3. Growing your Email List : Most of the marketers aim to build a simple email list and put the option of automatic opt-in from their websites hoping the interested ones will sign-up on their own. But unfortunately, this doesn’t work well with every business. To grow your email list you need to throw an attractive offer towards your customer and lead magnet will suit aptly for this role. A lead magnet is a platform which asks you for your email ID in exchange of downloadable digital material like PDFs, MP3 audio files or video content.
It could be anything you want, so as long as it is providing value to your customer it’s totally free of cost. The most popular lead magnets are eBooks, webinars, coupons, white paper or case studio, free trial or samples, a cheat sheet of tips or resources, a free quote or consultation and many more with endless possibilities.
4. Email and Data Collection : You need to be absolutely sure about the fact that your customer is able to join your email list in several ways i.e. from a sign-up form on your website to the pop-up option available on your website. To gain maximum customer information you must urge them to provide their details like their job title, location, and email address.
You can alternatively also use a campaign monitor that offers sign-up forms that you can link to your website and offer some integrated pop-up tools like Wise-pops. Wise-Pops tool helps you to send a new contact into your campaign monitor account every time a new user signs up. If you possess a CRM (customer relationship management) software it can be a great add-on. You can also look out for several email marketing tools that shall help you sync your details with it and enable smooth flow of contact forms into your CRM.
Marketing via email is a great way to reach out to your audience. However, remember that you need to take the time to learn how you can properly use this marketing method so that you can take full advantage of it.
What Email Marketing in 2021
- 1. The Importance of Email Marketing
- 2. How to do Email Marketing
- 3. Growing your Email List
- 4. Email and Data Collection
Importance and Benefits of Email Marketing in 2021 : Podcast