WHAT IS CONTENT MARKETING IN DIGITAL MARKETING?

Content Marketing is an imperative part of any digital marketing strategy. Content marketing is the direct route you may take to engage customers who are looking forward to making a purchase. It enables you to appear in front of only that kind of audience who is genuinely interested in your product and critically draws them towards you. In the simplest words.

Examples of Content Marketing :

1. Website Content : The articles, testimonials, support page and the About Us page you post tells a lot about your brand to your customers. It not only increases your credibility but also improves the overall customer experience.

2. Social Media : The content you post outside your website widens your audience reach and provides validation to your brand to increase engagement.

3. Lead Generation : When your audience is required to fill in their contact details to read a gated audience it automatically allows you to build a highly qualified email marketing list.

What are the benefits of having a content marketing strategy?

1. Attracts your target audience : By posting the right content you are sure to reach and attract the right kind of audience. You need to write content that draws them to your brand and your website after understanding what your demographic cares about and what interests them the most.

2. Builds Trust : A great content provides great value. Even if the content you’ve written entertains them or you simply teach them something that adds value builds a trustworthy connection with your audience and they always find a way to keep coming back to you.

3. Illustrate your expertise : To attract maximum customer attention, they need to believe that you are the best in the market offering the best product and service. With the right quality of content you can demonstrate your knowledge, specialties and credibility.

4. Generates traffic :

When you promote your content on various social media platforms with links you are bound to attract attention and generate huge traffic. In this case they are much likely to not only visit your website but also make a purchase.

5. Boosts SEO :

By using SEO terms in your content, your target audience can track down your product conveniently. The better you are with your SEO tactics the more discoverable you become. Content by nature is put together with the right keywords which drive people to your website.

6. Encourages conversions :

It is important to focus on the people who are buying from you rather than being concerned about the ones who have just landed on your website to read your content. By using the right content marketing strategy you can lead buyers through funnels, address their grievances and make reservations at each stage.

7. Widens your reach :

If you are someone who creates highly shareable content then half of your job is done. The customers who can’t reach your content, your content can surely reach them. Content is wide reaching and involves low cost. This kind of content can be widely shared with zero efforts involved.

8. Adds long term value :

A content is always considered to be evergreen. A traditional campaign can often be costly and short lived whereas a content stays on the internet forever. It can be refurbished and refreshed as many times as required both effectively and efficiently.

Content Marketing Is Not Just About Writing Blogs :

When we talk anything about the content, a Blog is the first thing that crosses our minds. Although blogging is a large part of content marketing, simply making and using them everywhere does not make you a content marketer. Content marketing in digital marketing is all about providing information that can be used in a range of platforms as long as it reaches its intended target. Blogging is not the only ingredient in the content making process.

Consider Social Media as an Effective Platform:

Do you know there is one thing common between Facebook, LinkedIn, Instagram, Twitter, etc.? You own none of them. These platforms may be extremely beneficial to your business as it lets you share your thoughts by simply making a post on social media but this is not what content marketing actually is.

The value social media adds to your business is exceptional as it can continually bring your audience back to your website. The algorithms of these social media websites decide who sees your content and who doesn’t. Unless you are paying them to target specific people these will just be called simple advertising. Hence, social media can conveniently be called an effective platform for distribution in building a content marketing strategy.

Why Content Marketing Matters?

Content Marketing matters to your business solely because it matters to your intended audience. Many might not even accept this fact but the statistics and data that the audience consumes is undeniable.

Each and every one out there wants to be informed, aware and engaged as much as possible because every buyer out there is continually craving for valuable content. Your audience needs direction and help at every step and your business can step up and provide them with the content that looks at where your customers stand today and solve their issues by serving them content that brings them solutions.

Benefits of Having a Content Marketing Strategy in 2021

1. Attracts your target audience

2. Builds Trust

3. Illustrate your expertise

4. Generates traffic

5. Boosts SEO

6. Encourages conversions

7. Widens your reach

8. Adds long term value

Benefits and Examples of Having a Content Marketing Strategy in 2021 : Podcast