With every passing day social media marketing has become the need of every business. Let us in detail discuss how to leverage these social media platforms to acquire more customers. To effectively increase the click through rates and turn your followers into prospective customers there are several tips and tricks you can follow to generate maximum leads and boost sales.

1. Analyze Each Social Media Channel : The very first thing to understand is which social media channel is supporting your efforts, so that one can interact better with the followers and convert them to prospective buyers. It is extremely important to analyze your brands social profile and keep a close check on your competitors’ progress and their niche selection process. There are several apps available like Google Analytics, Facebook Insights, and Twitter to give you a deeper insight about your own progress.

With all the available data, you can focus on the most suitable social media platform and adjust your content and strategy accordingly to support your ideation. Using Facebook Analytics gives you a great insight about your social media reach and what your followers are engaging with in order to produce content according to their taste and maximize sales.

2. Define and Understand Your Audience : It is essential to understand your audience and their persona to effectively open up and interact with your followers about your product or service. In the marketing industry to understand your typical customer or targeted audience, a customer persona is used to define their likes and dislikes. One needs to thoroughly understand your audience to help you focus on your efforts all the more and to create content that attracts the audience.

There is no point in creating general content that doesn’t appeal to your viewers or increases engagement. Facebook Audience Insights gives you a deeper market segment detail and helps you in understanding your target demographic in depth.

3. Be Active and Responsive : Once you have successfully gained a reasonable amount of followers on social media, you wish to do everything in your power to keep them as engaged as possible. The best possible way is to stay active on all of your social media channels and post regularly to maintain a continuity in posting relevant content to your audience. Staying active on a daily basis will create an authentic audience base where the customer is keen to interact with your brand. Your audience loves the fact when they are given importance- swift and reliable responses make your brand stand out on social media from the rest and automatically increases quality engagement and makes them a potential buyer.

4. Offer Exclusive Promotions : After establishing a presence on multiple social media channels, identify who your audience and what are they looking out for. Automate your posts every now and then and interact with them about the type of content you should be sharing with them. At the end of the day no one wants to spam their followers with innumerable posts. Make sure to post only the kind of content that adds value and helps you in achieving your marketing goals. By posting random images on social media channels just because you don’t have the available resources won’t help you in anyway.

Your priority should remain to give your followers a reason to follow you, their interest lies in understanding about your brand. So, make their presence and engagement worth it by giving exclusive offers on your products and service- an offer they can’t deny and can’t find on any other website or platform.

5. Follow the 80/20 Rule : Focus on sharing content from your own site 20% of the time. If you promote the content of your own website often the audience gets the impression that you’re too self-promotional. When one starts sharing and including general content on a daily basis, where sometimes you also post about things that aren’t related to your business helps you in gaining ample amount of attention and attract new customers to your website. Make sure to always post content that is high in quality and instantly grabs the attention of your followers.

6. Give back to Your Followers : One of the most important tip on how to convert your social media follower into a customer is to always thank them in every possible way. Extending gratitude doesn’t always necessarily mean that they need to purchase your product or patronize your service first before you appreciate them. It could simply include a sharing of your social media post to their friends, or comment on your post. Acknowledging this little gesture from your customers end and thanking them for their time and involvement takes your business a long way. Always thank your customers as the value of this remains priceless.

If you want to increase your followers into actual buyers always give your followers utmost priority and importance. This is an excellent social media strategy to not just convert potential followers into customers but also to gain their loyalty. There are various ways in which you can interact with your followers by hosting a questionnaire, a watch party or simply clarifying doubts about your product or services. You can also create a fun event and invite your followers to join and enlighten them about the extended services your business offers.

Having a huge follower base is great but it is also very important to convert these followers into prospective buyers. Make sure to do a thorough research on your target audience to appropriately market on all the available channels effectively. Consistently engage with your audience and boost user-generate content to build loyalty.

Convert Your Followers into Customers with These Simple Steps in 2021

1. Analyze Each Social Media Channel

2. Define and Understand Your Audience

3. Be Active and Responsive

4. Offer Exclusive Promotions

5. Follow the 80/20 Rule

6. Give back to Your Followers

Followers into Customers in 2021 : Podcast