What do you mean by Niche?

A niche market is a portion of a larger market that can be described by its distinctive needs or preferences which makes it stand out from the market at large. A niche in simpler terms means that a general person can be a jack of all trades but cannot be a master in all fields, only a specialist can work and produce the quality of one thing perfectly well.

Finding out a niche to market and positioning yourself is important because it not only puts you in an authoritative position but also improves your credibility with time. This enables your business to reach the right audience and helps you to get results in a more focused way. The key is to identify a market that suits your skill set, knowledge, passion, or interests. Choosing to focus on your niche is an important strategy for every business that serves a particular group of individuals which is far better than competitors who target a larger sector of the market.

How to Find Your Own Niche?

Whether you are a new business or an established one who is looking for a niche market at first you need to thoroughly understand the market at large and then shortlist your areas of interest from there. Your niche will help you form the basis of that market and define everything from:

• Product features that target the needs of your market
• The pricing of your product
• The way you position or do the branding of your product
• The quality of your production
• The way you position or do the branding of your product
• The strategy you use to market your product

Choosing a niche gives your business the opportunity to compete from the get-go. If you are trying to launch your own online store in the densely populated products category or market, you will face a tough battle going up with the established competition. Focusing on a niche helps you to compete not by selling similar products, but by doubling in a particular segment of the market.

Although there is not one single way rather many methods in which you can conveniently choose a niche, from Google search results to keyword researches and lots more. Let us now in detail discuss each of the methods to choose a niche and to successfully build a list of hundreds of possibilities and ideations.

1. GOOGLE SEARCH : The best place to start niche ideas is to understand what other online marketers are selling in the product category or to a specific audience. Starting your niche selection with basic Google search is a great way to find what’s going around in the world. Only through trial and error method you can explore different angles and styles, until you find an untapped audience or an ongoing market demand. Keep in mind that even if a competitor points to your niche, you can still compete twice over a certain section of that audience. In the end, it's not about being ordinary it’s about being an exception.

2. BUILD A CHAIN OF THOUGHT : Building a chain of thought is a great way to find niches for your chosen product. Since the chain of thoughts replicates the way our brain thinks, they are an accurate way to organize your thoughts and give life to your ideations. Creating a map of your product concept can help you to generate ideas quickly while also encouraging you to explore a variety of niche approaches.

3. MAKE MAXIMUM USE OF GOOGLE RECOMMENDATIONS : Has it ever crossed your mind that when you start typing something in the Google search bar, it gives you around 9-10 suggestions even before you finish typing your query? These are Google-related queries that are mostly searched by other users which can be extremely advantageous for you in finding your niche for your product category. Google will show you just a few recommendations, so you might want to use tools like Keyword Tools to collect and edit all of recommendation.

4. USE KEYWORD PLANNER : The next simplest method to discover your niche is by using the Google Keyword Planner tool. Keyword Planner is a source offered by Google's advertising platform. Google Keyword Planner is similar to the Google suggestion tool we discussed in the above point but it is more advanced and customized. Searching through the results you will be able to understand your potential niches related to your searched term. Dig in as deep as you can by trying various related search items to make the most out of this tool.

5. BUILD VALUABLE RELATIONSHIPS WITH NICHE COMMUNITIES : Once you’ve followed all of the above methods successfully and get a rough idea about the same the next simplest step is to build meaningful relationships with communities having similar interests. The internet is a great place to find such communities who share the same interests, passions and hobbies as yours. Listen to their grievances, their problem areas, their likes and dislikes and then make a decision of your own as to what opportunity suits you the most.

Lastly, you need to be certain that whatever niche you choose there are enough buyers available in the market. You can always keep these 4 golden mantras in mind to evaluate your niche idea:

• Know your potential customers
• Run a campaign and seek feedback before making huge investments
• Have an in-depth knowledge about your niche
• Stay up-to-date on the market trends

Book a free consultation call with @thedigitcreators today. Call us at +91-9833482902 for a free consultation.

How to Choose a Niche in 5 Simple Steps for Beginners in 2021

• GOOGLE SEARCH
• BUILD A CHAIN OF THOUGHT
• MAKE MAXIMUM USE OF GOOGLE RECOMMENDATIONS
• USE KEYWORD PLANNER
• BUILD VALUABLE RELATIONSHIPS WITH NICHE COMMUNITIES

How to Choose a Niche for Beginners in 2021 : Podcast