Agriculture is one of the super important industries in the Indian economy which means it is also a massive employer. About 60% of India’s total population works in the agriculture industry and contributes approximately 18% to India’s GDP. This comes as a no surprise that India is very rich in agriculture and it’s admirable to the extent where individuals have begun to incorporate the idea of returning to farming and other agriculture related businesses.
Unfortunately, the agriculture business owners have not made the most use of the available prospects provided by digital marketing. To survive in the agro-industry you need clients and in order to get clients you need to reach out to your intended audience at the right time and at the right place. This is exactly where digital marketing does the magic. Digital marketing will not only help you reach out to your target audience but also help you generate leads and drive sales.
We will now in detail discuss the 4 most important digital marketing strategies for the agriculture industry that will improve your business and widen your horizons.
1. Build an E-commerce Website - To generate maximum leads and boost sales in your agro-industry building an e-commerce website that exhibits your products online for potential buyers to see is a must have. The days of purchasing from the physical market are fading out with time, and so many individuals out there have already begun to take advantage of the same and continually are promoting the behaviour of buying products and services online. This can be profitable for a lot of agricultural businesses as there are very few businesses that have tapped the e-commerce website listing. The major benefits of including an e-commerce website for your agro-industry include reaching a wide audience, generating leads, driving sales and higher viability in the long run. Setting up an e-commerce website for your agro-industry can be extremely overwhelming hence the need for a professional e-commerce web developer is crucial to get the recognition your business deserves.
2. Build your presence on Social media - Millions and trillions of people can conveniently be reached at the same time and the same place, thanks to social media for its existence. Through this channel, agro-industry owners can enlighten the ones in their community about their industry and give them a sneak-peek about the livelihoods and the pride of every farmer. Such posts have a positive impact on your social community and inspire more individuals to engage and help the agriculture industry grow. This platform can also be used to market your products and services and interact with both prevailing and prospective clients. To maximize its potential, hiring a social media marketing agency to set up and run your professional presence on social media is a beneficial approach.
3. Make the most of PPC (Pay-per click) advertising - The struggle to be noticeable in major search engines is uptight. Once you have managed to successfully take your business online, the next line of act should be how to be discoverable and how can your potential customers buy from you. While there are tonnes of other digital marketing strategies that can help you to promote your business online organically, PPC is the only strategy that gives you instant results which can later be quantified as well against your goals. Another major benefit that PPC offers is that it gets you a highly targeted audience which maximizes the chances of converting a sale. Once an e-commerce storehouse has been set up lucratively, capitalizing in PPC via social media, search engines, or third party websites will help you acquire visitors to your store sooner than you can imagine. Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google Adwords are only a few of the many available platforms where you can earn high revenue from PPC advertising. To ensure you receive high ROI (Return on Investment) with this digital marketing strategy make sure to pursue assistance from PPC experts to compete on ground zero level with big shots and even acquire their customers if used well.
4. Invest in Commercial Photography - Have you ever heard of the saying that a picture speaks a thousand words? This is because every individual is naturally attracted to images that please the eye. Of course driving traffic to your e-commerce website is of utmost importance and building a social presence is second. Even if you can obtain millions of views through PPC advertising, commercial photography is equally important. Don’t you want to capture all the attention of your audience and create a lasting impression? Corporate photography will highly be beneficial for your businesses’ growth. Take eye-catching photos of the products you are offering such that even the visitors on your website who did not intend to make a purchase end up making a purchase. They will be boosted to do so because of the appealing and high-definition images you’ve uploaded on your site. This simple yet important Digital Marketing strategy will not only help you boost sales but also yield a high Return on Investment.
Now that you are well aware of the top digital marketing strategies for your agriculture industry, you must choose the best digital marketing agency in India that will help you establish your business. If you are still unsure about the points discussed and need any assistance , feel free to reach out to us at www.thedigicreators.com for a free consultation. Failing to implement these digital marketing strategies for the agriculture industry means losing out on the numerous advantages it offers.
Digital Marketing strategies for agriculture industry - Podcast