Digital Marketing Strategy for real estate business in 2021
The real estate industry in the past decade has seen some interesting ups and downs, the competition has become fierce and the need for an expert who possess online and offline marketing skills to set yourself apart from the pack is in high-demand. Clients are beginning to buy houses with a fresh perspective, thanks to the introduction of an online marketplace for such businesses that give a clear vision of what they desire.
To be best in class relators, digital marketing has become the forefront of their marketing efforts as it helps them in generating new leads as well as in completing successful sales. The real estate industry as on today has become completely reliant on such digital marketing tactics.
The most important factor that makes digital marketing popular in the modern real estate industry is the right reach at affordable prices. Your first priority when developing your real estate digital marketing strategy is to set your goals, make an effective plan of action. Your business goal should contain focal points when devising your marketing strategy.
To get your real estate business in action, listed below are some important digital marketing strategies that you should consider if you haven’t already.
1. Set yourself up for Social Media :
You should have a social media account on all the big networks like (Facebook, Twitter, Pinterest, and even on Instagram). It is extremely essential to interact with users, share good press, and promote your properties.
2. Add Social Sharing to Property Page :
Most of the home shoppers are eager to share their top housing pictures with friends and family, so always make it easily accessible for all the home buyers to share their experience through various social media channels or through emails by adding a social sharing button.
3. Keep an Eye on the Competition :
Take note of what your competitors are doing like, how does their website look, how active they are on social media, what kind of posts they are making, what is their engagement rate with the audience, etc. Make a note of everything in order to avoid the mistakes that they’ve made and have a vision of replicating their success.
4. Make Yourself Easy to Contact :
Always put your contact details on your website page and be sure that the details which are used on the website is active. So that when a client tries to contact you for any queries, you are always reachable. Make an impressive contact us page that easily grabs the attention of your clients.
5. Develop an Email Campaign :
No matter in what industry you are, an email nurture campaign is a valuable tool in connecting with new clients and staying connected with old clients.
6. Create a Website which is User friendly as well as Mobile Friendly :
Creating a website online is a first step to create a presence in the digital world. But in recent studies, purchases made on mobile devices outperformed purchases via Laptop and stationery computers. Your website should be mobile friendly and should not consume a lot of time for the content to load.
7. Always Invest on Pay-Per-Click Advertising :
PPC is a digital marketing option for real estate professionals seeking potential clients who may genuinely be interested in their offering, as they only pay when someone clicks on their ad. PPC ads can be targeted towards clients who have searched for a correlated keyword on Google or any another search engine.
8. Create and Post Valuable Content :
Blog is a fantastic way to boost your SEO, build a positive reputation online and provide your clients with the actionable advice on buying or selling a home or a piece of property. The most important thing in real estate digital marketing is valuable content. If you don’t add value and knowledge to your social media handles, all your other efforts will go in vain.
9. Develop Quality Website Content :
Always keep a check on your website that it’s not downgrading you. Having a dynamic website is of utmost importance in this case. Cutting down irrelevant details from your website and refining your page to concise information plays a vital role in bringing your business in the forefront.
10. Host Virtual Tours :
For a buyer, purchasing a property can be a task. As a real estate owner, your aim should be to provide a hassle-free journey to your clients and giving them an unforgettable experience. A virtual tour should contain a real footage of the property more like a digital illustration and most importantly the video of the tour should be an interactive and a responsive one across all viewing channels.
11. Create a Social Media Marketing Strategy :
Even if you have a little knowledge about digital marketing, you must know the difficulties every organisation faces to create a social media strategy and stay consistent. Make a new or existing lists of clients, include case studies, create relevant blog posts and include testimonials to maximize your reach and increase traffic.
12. Ensure to Spend Time on SEO :
Google and other search engines are constantly changing their algorithm, so it’ difficult to keep all your attention on SEO all the time. Make sure to include elements for strong SEO strategy like Backlinks, Meta Titles and Description, Social Media Handles and Online Directories. Writing a high value and quality content with the right hashtags can help your business reach the heights of success.
12 Unique and Best Digital Marketing Strategies for real estate business in 2021
- 1. Set yourself up for Social Media
- 2. Add Social Sharing to Property Page
- 3. Keep an Eye on the Competition
- 4. Make Yourself Easy to Contact
- 5. Develop an Email Campaign
- 6. Create a Website which is User friendly as well as Mobile Friendly
- 7. Always Invest on Pay-Per-Click Advertising
- 8. Create and Post Valuable Content
- 9. Develop Quality Website Content
- 10. Host Virtual Tours
- 11. Create a Social Media Marketing Strategy
- 12. Ensure to Spend Time on SEO
12 Best Digital Marketing Strategy for real estate business in 2021 : Podcast