Digital Marketing Strategy for Ngo (Nonprofits)
Digital marketing has become a reliable means for every business of varying sizes to grow by capitalizing on technology. It boosts brand awareness, builds global reach and tracks results. You can use email marketing, social media and other reasonable ways to resonate with your potential consumers.
Overall, digital marketing is more cost operative than traditional marketing tactics. As a part of a non-profit organization, marketers are engrossed more on social causes rather than financial gain, and implementing digital marketing strategies is extremely critical to expand your organization.
Marketing needs special attention as it covers several subtasks that are important to grow your organization, like promotions, membership campaigns, sponsorship inquiries and the establishment of marketing materials.
1. Influencers & Backlinks : Your NGO should have a website. That goes without saying in this digital era. Your webpage needs backlinks in order to enhance the foundation’s reach and authority online. Using social media platforms like Facebook, Twitter, Instagram and many more on all of your pages will help you grow more. But you need to be very productive in order to see optimum results.
Having a webpage that can offer value to other websites or organizations is critical for you to establish backlinks. When other websites link to your page, you’re improving your webpage reliability as a source of go-to information. Google will give more credit to the website which has a higher number of backlinks, deeming it more relevant. As a result your webpage will appear higher in the search engine result page (SERPs) than a website without quality backlinks.
2. Video Campaign Optimization With video ruling the digital sphere, having some strong filmed campaign can make a world of a difference. A video is a good enough source that serves as a permanent post on your home webpage or in a vlog, but this can also be used for direct marketing initiatives. Using video in your emails can double or triple click through rates, enhancing in landing page conversion rates by 80%.
You just have to include the word ‘video’ in your subject line to improve email opening rates by 19%. The most important thing to remember while creating videos is to inspire the emotions of your viewers by using strong imagery. After all close to 60% of people who watch NGO (Nonprofits) videos go on to donate on their webpage after watching strong imagery videos.
3. Pay-Per-Click Marketing (PPC) : PPC advertising will help you to direct traffic on your webpage, and it usually is associated with the first tier search engine. To go to the PPC source for NGO’s, Google Grants offer users up to $10,000 a month in PPC advertising via its Ads facility. These grants your organization to gain more exposure without spending overpriced amounts. You can promote your organization and initiatives for free once you get an approval by Google Grants.
This will give you a permit to direct traffic to your webpage within minutes and use this PPC method as a keyword research tool. You can also experiment a bit more and test out a larger keyword range so you can bring in the most qualified traffic, meaning companions that stick around and interact with your webpage.
4. Retargeting : Retargeting gives your audience a reason to come back to your webpage and interact with your organization more than they have been doing that in past. For several NGO (Nonprofits) donation pages, a part of visitors ends up making a charity while there many other visitors that leave abruptly. For your webpage, using retargeting boosts the chances of converting visitors who leaped away.
For retargeting some NGO entities use Facebook Exchange, a targeted adverting service accessing preferences through third-party, demand side services such as Adroll. Through Adroll, you can reach out to that kind of audience who already showed interest in your NGO webpage while they scroll on Facebook. Their feed and ads will expose the user to more statistics about your NGO and cause.
5. Email Marketing : Email marketing is a reasonable way to attract potential donors and sponsors. You can segment your audience or visitors into different lists and grow donor maintenance by creating campaigns specific to those audiences and using a call to action, so they stay subscribed to your website.
Email campaigns are a tremendous way to deliver a lot of information, reach a lot of interested people at once and engage with contacts. MailChimp is an enormous outlet for an email marketing campaign. The service offers a 15% discount for an NGO (Nonprofits) organization as well as an opportunity to get an additional 10% off if you allow your account as a security means. You can focus based on preferences and access in depth reporting insights to evaluate your campaigns in real time.
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Digital Marketing Strategy for NGO with These Simple Steps in 2021
- Influencers & Backlinks
- Video Campaign Optimization
- Pay-Per-Click Marketing (PPC)
- Retargeting
- Email Marketing
Digital Marketing Strategy for Nonprofits Industry in 2021 : Podcast