Whether you’re a small business or a big business owner, digitally marketing your business online is considered to be one of the most integral parts of running your business in today’s generation. Similarly, there are numerous marketing channels available for the dance classes and Zumba fitness industry. Let us discuss in detail how you can leverage all your members to raise awareness of your business and bring in maximum engagement.
Dance Classes and Zumba Fitness Industries are mainly local businesses, which means they generally have a lot of competitors available in the market. To compete with other businesses, you need to possess a very unique and best digital marketing strategy and leave a lasting impression on your audience’s mind. This will help you to attract new customers and help you in growing your business. Listed below are some topics that will help you in planning an effective digital marketing strategy for the dance classes and Zumba fitness industry.
1. Create a User-friendly Website :
As per a recent study, more than half the people look out for online businesses as their initial point of contact. The very first thing to keep in mind is to have an extremely user friendly website to generate more traffic. The website should be simple to use and should be navigational. It should contain information about your location, working hours, what facilities you provide, etc. The website should exist on the search engine. Your business is considered to be out of business if it is not discoverable in the search engine.
You might be thinking that it’s a task to create a website and to start building it from scratch can be overwhelming too. You can either hire a best creative digital marketing agency (highly recommended) to do all the work for you or alternatively create a free version of your website with the available tools in the market if you have a low budget. Once you are done with building your website you can apply the API (Application Program Interface) to an existing client portal for your dance classes and Zumba fitness classes. You can accordingly add new bookings or your existing members can sign-up and continue using the website for making payments or simply to book a personal Zumba fitness trainer.
2. Local SEO :
Local SEO is one of the most effective digital marketing strategies for a dance classes and Zumba fitness industry as the marketing is completely organic and can have a huge ROI (return on investment) if you’re ranking on #1 on the local search engines. Most of the time people look-out for a local and easy to-go options, like gyms near me, dance classes near me, Zumba fitness classes near me etc. These are very highly used competitive keywords, so you need to accordingly strive to reach the top as by using these keywords you won’t automatically reach the top.
You need to work religiously towards your local SEO to rank these keywords at the highest point, to appear in the Local Pack. To optimize your website locally, you need to follow the certain keyword tips and tricks like, Maximize the use of local keywords in your content, use NAP (Name, address, and phone number) in your website and citations, create a vast amount of citations and add your business in Google Maps Page. Adding your business in Google maps will help you to get more customers and will help your audience to get your business information on the right hand side of the page. If you have multiple locations- make sure to create multiple entries under one account for your business to maximize visibility.
3. Earn Valuable leads with PPC Advertising :
PPC is the best strategy for reaching out to valuable leads who are ready to convert. PPC ads are paid ads that appear at the top of the search bar and result above the organic list. It’s a great opportunity for your business to attract leads who are ready to join your dance classes or Zumba fitness industry. Almost 65% of all high intent searches are a result of clicking on these ads.
They are tonnes of individuals looking out for the best dance classes and Zumba fitness classes. Choose your keywords smartly and get started with PPC, just like SEO you need to stick to a long-tail-keyword. It will help you drive better results for your campaigns as they drive valuable leads. These sets of keywords have lower cost-per-click (CPC) as they have comparatively less competition. Bid for your ad placement and set a maximum bid as to what amount you are willing to pay each time a visitor clicks on the ad. The amount is highly flexible and can be changed time and again. Google also checks your quality score into your ad placement. The score is determined by factors like the relevancy of your ads to your keyword and the click through rate (CTR).
If you have a high quality score then you can earn a higher placement than your competitor who has a low quality score. Many businesses enjoy using PPC as it is cost effective. When you run a campaign on PPC, you set a budget that suits your industry well. However, it is important to note that the amount you invest will highly affect your campaign’s success. You might not be able to see a great result out of a $100 budget but you might see one with a $1000 budget.
Planning to build a website of your own? Looking out for a pocket-friendly unique and best digital marketing strategy for your new business? Get in touch with us at The Digi Creators for all your digital needs and call us at +91-9833482902 for a free consultation.
3 Unique and Best Digital Marketing Strategies for Dance classes and Zumba Fitness Industry in 2021
- Create a User-friendly Website
- Local SEO
- Earn Valuable leads with PPC Advertising
4 Best Digital Marketing Strategy for Zumba Fitness Industry and Dance classes in 2021 : Podcast