The FMCG market of India is the fourth largest industry in the country as per the records which no doubt makes India a hub for FMCG products. Major national as well as international brands offer their products to tonnes of individuals and make a lot of money through it. The king of all brands currently in the market is ITC with a monetary value in the product market of up to INR 256,769 Crores. ITC is the name of one such industry that has transformed the retail industry by inculcating new and unique/best digital marketing strategies for FMCG’s frequently.
While the solid foundation of building a marketing strategy is still the traditional 4P’s i.e. product, place, price, and promotion – keeping in mind that the use of content from traditional to digital has changed drastically. Marketers need to change their approach and strategies to match fluctuating consumer buying behaviour. In fact, with every passing day, the FMCG sector has shown a powerful trend shift in digital marketing by spending almost 30% only on their digital budget.
This simply means that the FMCG industry is well aware of the profits digital marketing offers and is striving each day to build an effective digital marketing strategy that helps them in reaching their target audience conveniently and drive sales. Naturally, as the market keeps on growing the marketing strategies need to enlarge as well.
As we all know the digital world in itself is a massive sphere or you may say inexplicable. Entering your business in this industry without having a prior strategy can lead you to incur huge losses and deviate from your brand goals. The major requirement to keep you grounded in the digital world is having a unique strategy and a roadmap. Major brands have already built themselves an excellent platform by introducing new strategies in the market to create product information and give rise to customer loyalty.
So what are the basic points you need to keep in mind while creating a digital marketing strategy for the FMCG sector?
The very first thing to remember as discussed above is that the 4Ps are still immovable. This tested and proven marketing strategy has been the pillar of FMCG for years and remains the same till date. What we need to do as marketers is to adjust this mixture of the little market and adapt to the current and ever-lasting digital environment.
This digital environment allows the FMCG industry to build long lasting relationships with the customer’s right from the start and not just in the last critical phase. By obtaining a good and unique digital marketing strategy for FMCG, you engage with the right customers who will build a bond of trust with your brand and this can even positively impact their future purchase decision.
Let us now in detail discuss the unique and best digital marketing strategy for FMCG that will help you to grab the market and strengthen the brand.
1. Give Utmost Importance to Content Marketing to Build a Community :
Customers are any day more responsive to content than any other source of marketing of a product or service. They tend to respond and connect to the information provided about the product and the product that enriches or adds value to their lives in some way. Content marketing today is no longer the one way technique to promote your brand. The purpose of a polished content strategy is to build a solid foundation for customers who will respond to the content, purchase products or services, and ultimately promote the brand. Additionally, optimizing your content is hands down the need of the hour simply to be discoverable and ultimately to make it a credible source of information in the online platform.
2. Become Ecommerce Friendly :
Online shopping is getting a lot of appreciation and gaining huge popularity amongst the Indian audiences as more and more brands are continually delivering their products through the digital market. As products are promptly joining the e-commerce trend, FMCG products that do not offer online purchases see a large proportion of its targeted consumers moving to competitive products that are available online.
If you wish to cut through the chase creating or establishing an independent e-commerce platform like Amazon can definitely be a great step for your business. This will not only be profitable for big brands but also for local FMCG products to grow their customers beyond the confined space.
3. Maintain Consistent Engagement to Promote Product Integrity :
As discussed above, FMCG marketing is no longer a single promotion effort. The digital world has given the FMCG sector a clear advantage over traditional marketing; the opportunity to contact customers directly is just one of the many advantages. The technique of using this strategy to your benefit is by being better in representing the type of FMCG product you offer and with the ease of distribution in digital media. By maintaining a consistent and constant presence in your customer’s lives through informative content and meaningful communication you will certainly take your business to new heights.
4. Enhance Digital Presence Via Social Media :
Social media is one of the major ways to market your FMCGs digitally. More than 80% of individuals spend a reasonable amount of time on social media and for this reason, it is a great way to reach a large audience and capture their attention. Social media algorithms are a blessing in disguise as it makes it easy to increase audience reach, improve strategy, and drive conversions. Social media also helps us simultaneously to understand consumer needs and concerns while providing solutions all in one place. It also helps you to implement a marketing strategy across numerous platforms.
5. Engage with Influencers :
Social media advocates are probably the best forms of verbal promotion in modern times. People tend to believe in products approved by their preferred influencers. By engaging with influencers you can collaborate with well-known industry-leading influencers and reach out to their wealthy fans, thus greatly increasing consumer awareness of the FMCG products they represent on your behalf.
These were 5 unique and best digital marketing strategies that cover every purpose right from creating awareness to product design to decision-making and also establishing loyal customers. While creating a perfect digital marketing strategy for your FMCG brands always make sure to involve a seamless blend of digital & traditional tactics. And to achieve your goal, a thorough understanding of your target audience is important. Managing all of these all by yourself can be overwhelming which is why The Digi Creators is here to help you. Reach out to us at www.thedigicreators.com for a free consultation today.
5 Unique and Best Digital Marketing Strategies in 2021
- Give Utmost Importance to Content Marketing to Build a Community
- Become Ecommerce Friendly
- Maintain Consistent Engagement to Promote Product Integrity
- Enhance Digital Presence Via Social Media
- Engage with Influencers
5 Best Digital Marketing Strategy for Fmcg in 2021 : Podcast