The traffic you generate on your website does not always mean generating revenue until and unless the financial model you possess is ad-driven. The displayed advertising model brings the lowest revenue per visitor compared to all other revenue streams and there are some studies that suggest that a lot of online visitors end up looking at the ad shown. Let us now discuss in detail how to attract traffic and how to convert this traffic into leads in simple steps. This might be of help to every business owner and influencer.

1. Landing Page : Landing page is the most effective way to convert your visitors into a lead. Putting up several landing pages inside your blog or your content website increases the chance of maximum customers getting through your landing pages via search engines, referral and direct traffic, that automatically increases the chances of lead generation.

2. Call to Action : The first time a visitor visits your blog it probably might not be a prospective client, as the chances to convert a repeated one is pretty high. You can convert people through strategically placed CTAs with newsletter signup. Make sure the landing page or the relevant page is designed specifically for that purpose. Having a contact number or email at the top of your home page makes it easier for the visitor to contact and ask questions relating to your product.

3. Unblockable Popup Forms : You might have encountered this in most of the blogs and websites that unblockable popups are the best way to convert your web traffic into a prospective buyer. Based on the effectiveness of the offer around 2%-10% of your daily blog traffic is likely to convert into a lead on an average.

4. Let People Test your Product : Give customers an easy way to experience your product or services first before actually buying it. This could include a free demo or a trial version, which will help the customer to test the best features and possibilities of your product. It is very important to focus your attention on nailing a strong value proposition towards your customer. A high value converting proposition offers you a unique competitive advantage.

5. Header System : The most valuable piece of any website is an opt-in-box in the header area. Studio press has multiple themes from which you can choose anyone and generate a header opt-in form built in it. If you have the right resources and also the divided test in place it will improve the chances of more customers visiting your website.

6. Having a Track of user Mouse Movement : The most advanced strategy to convert your visitor into a permanent customer is by tracking their Mouse Movement. Crazy Egg Mouse Recorder, will be the best app or application to track user movement. You can easily check and find where your customer is sticking or clicking on your website. After monitoring the behaviour of your customer, you can place CTA on the every glued place of your website, which will help to fill in CTA’s and opt-in forms.

7. Notification Bar : Notification Bars are the full-wide banners on the top of every website. Customers are bound to pay attention to the notification bar because the browser usually displays several warning messages like a missing plugin or any other errors present in the notification bar. Notification Bar is placed on top of every web page which tends to gain a lot of attention. It can be conveniently configured in such a way that it will stick at the top of the webpage even if the customer is simply scrolling down. Notification bars can be used as a link on the landing pages, where the customers can enter their email id and access it.

8. Welcome Redirects : It is possible to redirect a first-time visitor of your website to jump on your landing page, where you can give them the option to opt-in for returns, or subscribe to newsletters or order any free e-books. This can be a very good option for capturing the lead in a very short span of time and can be extremely useful for your business. But there is a tiny issue that occurs while redirecting- if your customer has a caching system turned on, it won’t pop up. If customers turn off the caching system it will slow down the speed of the website and consume a lot more server resources. It could be used for a short span of time to generate lead and increase traffic on your website.

9. Contain Opt-in Forms within Videos : With the current age of digital marketing and its increasing popularity, having opt-in forms within your videos have proven to be extremely beneficial in the recent times. It supports your customers to improve the change rate. If a company or a customer visits your website or blog and if they tend to like your services, they’ll straight away fill in their details. You just need to make sure that your opt-in form looks striking and has an exclusive line which gains attention and benefits the operators. If the form turns out to be attractive you will confidently generate more leads through it. Just make sure to place the form on the top right corner of your website to gain maximum attention.

There are several other ways as well that can help you generate leads but the basis of all remains same that building quality content and providing valuable information to your customers is key. This enables them to trust you more and always find a way back to you.

9 Powerful ways to convert website traffic into leads : Podcast

Source - https://www.facebook.com/business/marketing/instagram