Did you know there are about 29 facts that you definitely need to know about Pinterest? Let us read on and understand the facts about Pinterest.

1. There are more than 200 Billion Pins on Pinterest. You can browse through billions of beautiful, unique, funny, and thoughtful pins on Pinterest.

2. Most of the users of Pinterest are females with a total of 72% whereas only 19% male users are recorded and 9% of unspecified users.

3. Most of the purchases that are made after the user sees the content of the brand are made on Pinterest. A total of 83% users were recorded who usually make purchases on Pinterest.

4. Pinterest is the third largest Social Media Network after Facebook and Instagram. There are 88 million active users on Pinterest. Pinterest surpassed Snapchat in 2019 with the most number active users.

5. Pinterest has made it to the Top 10 relevant brands in the U.S, which is the first social media network that has reached this far.

6. 98% Pinners have said that they tried out something each day that they’ve found on Pinterest. Most of the Pinners are very creative and always ready to learn new things.

7. If you know what your Pinners or Audience are looking for you can make them purchase your product easily with the right technique. Mostly 83% of Pinners have made weekly purchases after reading through the relevant and informative content.

8. In the last Quarter of 2019 Pinterest alone garnered $400 Million revenue, from which $350 Million was just generated from the U.S and $50 million internationally.

9. The Number of International Pinners are growing rapidly, as on today there are 247 billion active users on Pinterest apart from the U.S

10. From the year 2018-2019 video views have grown 6x faster compared to the previous years. As we are all aware that video marketing is popular and it's growing steadily year by year.

11. In the year of 2019 Pinterest had launched Video Reaction, which allows its users to interact with video content creators more often.

12. There is a popular search term on Pinterest which is knows as Life Moments which include, Wedding Season- 1 billion searches per year, New Home- 3 Billion searches per year, New Baby- 646 Million searchers per year, Gifts- 566 Million searches per year, Car Buying- 81 Million searches per year. Life Moments have 22% higher sales as compared to others.

13. . Mostly Pinner on Pinterest have about eight searches per month on an average and that adds up to 2 billion searches in just 1 month.

14. In the U.S 40% of Pinner are Men in which most of them are parents and their search rate is 62% which is more than an average user.

15. 85% Pinners use this app through their Mobile Phones, this means that if your site isn’t optimized for Mobile yet it’s about time you do.

16. Around 48% of Pinners use this platform for shopping in comparison with Facebook which is somewhere around 14%.

17. If you post pictures on board make sure the ratio size should be 2:3. As the audience won’t appreciate blurry or truncated pins, to avoid this use high-quality images like 1000x1500 pixels for better image quality.

18. Video Content Foster Engagement is used to build a story in your brand board as video assets are always better than photos stitched together to make a video.

19. Putting your Brand name in the Pin’s description drives 2x higher awareness among the pinners, which allows them to search particularly what they are looking for.

20. A Pin or Board are consistent with their Landing Page and have a Higher Conversion Rate. This means if the landing page is too different from your pin, the pinner will take no interest in it.

21. If you are looking for a higher client acquisition in your pins, always mention the price of the product in the description. Maintaining price description in pins leads to 28% more sales.

22. If you want more sales in your product use a model to exhibit the product, this is more likely to drive higher sales. Pinners usually want to see the product being used or in action.

23. Adding a Call-to-Action to your pin description can add up to 70% of higher email conversations with the buyer or with the audience.

24. Home Contents are loved by the pinners or audience, as per a recent survey 56 million pinners are interested in content featuring outdoor bars, Indian living rooms, and outdoor fountains.

25. There are 9.5 Million pinners who are genuinely interested in Financial Services Content. They don’t only use this platform for DIY or gift wrapping.

26. In the Top 5 categories in Pinterest- crafts top the list, it owes 48% of its traffic to Pinterest Crafts such as art, art supplies, and other hobbies.

27. There are 48% of Pinners whose priority is to shop, as per a survey most of the pinner finds it easy to shop from Pinterest rather than visiting website or a physical store.

28. If you are looking for some creative ideas, then there are more than 75 billion of ideas on Pinterest which include food and drink, technology, art and supplies, and many more.

29. Around 27% of marketers are already engaged with PinterestPinterest for a better digital campaign, it is nearly 4 times more effective at generating sales than any other social media platform. More and more marketers are discovering the magic of Pinterest and becoming a part of this vast community. Pinterest has seen a a sudden growth in the last 2 years.

FACTS ABOUT PINTEREST - Podcast

Source - https://www.searchenginejournal.com/pinterest-facts/370926/