Facebook is the world’s largest social media network with over 2.7 million active users monthly. That is exactly why every big or small businesses are turning to Facebook to advertise their products or services. While most of the businesses are just on the right track by using Facebook ads to showcase their brand there are tonnes of business owners who fail in Facebook advertising.

This happens mainly because of their inability to implement their campaigns the right way. While running any Facebook ad the most important thing you should always remember is that you should know who your target audience and what is their need. Trial and error of new marketing channels and constantly tracking the results are also essential tactics that leads to maximum conversions. Let us now point wise discuss about 10 simple Facebook ad tips to drive more conversions.

1. Pick an objective for your campaign : The very first thing to be begin with your ad campaign is to pick an objective. Facebook accordingly will then optimize your ads. Depending on the objective that you choose Facebook gives you customization options. There are a total of 11 marketing objectives to choose from. You can select any you want from the options based on your business and marketing goals- whether your aim is to increase awareness, or get maximum views, or increase engagement or simply boost sales.

2. Know your audience : Facebook provides a very accurate and effective targeting options which is exactly why major advertisers choose to market their business through this medium. With just a few clicks, you can reach out to potential customers based on any parameter like behaviour, interests, demographics, etc. You can specifically create an audience base on their behaviour and interests.

3. Pick out an Ad Format : To advertise on Facebook effectively you need to place your ads right. There are dozens of ad placements offered by Facebook to publish your company’s ads which can also be extended to Messenger, Instagram, etc. Facebook has two options for ad placements – Automatic and Manual. Automatic is the default option provided by Facebook that will analyse your ads and give you the best placing option to get the best results. By selecting the manual option you can select any from the 11 available placement options.

4. Amend your budget : After selecting your ad type and your target audience, Facebook will automatically suggest you a price range for the advertisement. If you are someone who is new to Facebook and you want to play around with the ads, starting your bid range from the lowest possible budget is the best suggestion. You have two options, either you can set a daily budget or budget that lasts lifelong for your ad campaigns. In either case, deciding a start and an end date is mandatory. Later, you will be charged for the number of clicks, views, and impressions accordingly.

5. Schedule the Ad : After successfully optimizing your budget- scheduling the ad is extremely essential. You have the option to run your ads until your budget exhausts. Publishing your ads so as to maximize investment needs to be a very smart choice so make sure to run your ads only when your audience is online. One very important thing to keep in mind is that you are allowed to schedule ads only with a lifetime budget. Alternatively, you can select the run ads all the time option if you plan to set a daily budget.

6. Create a unique Ad : Create the Ad in such a way that your target audience just cannot ignore. No matter how well you place your ad or how well you target your audience, your creative Ad is the only parameter that will help you increase your conversion rate. This is exactly why you need to create a super unique and eye catching ad every single time. Facebook allows you to publish both image ads as well as video ads.

7. Monitor your Performance : One of the most significant parts of understanding how to run an Ad on Facebook is to analyse analytics and get insights. Once you publish your ads, see how well it’s performing by monitoring your campaign through Facebook Ad Manager. Because ultimately there is no point in investing a fortune if your ad isn’t performing well. Once you determine all the factors, you can run an even bigger campaign to get the best results.

8. Increase your reach with Post Engagement Ads : There is a common problem of many businesses that they struggle to reach majority of their followers on their Facebook page. It is extremely essential to set up engagement ads mainly for marketing purposes. By running the ads that your audience has previously like or commented increases engagement rapidly. Facebook has a range of targeting options where you can cater your content to a completely new audience base who would be equally inclined to like and share your ad. By engaging yourself with lookalike audience you automatically will increase your reach extensively.

9. Do a competitor analysis : You can sharpen your ad strategy precisely and always stay up to date with the help of a very important feature called Facebook Advertising Benchmark. This helps you in making accurate budget decisions and to understand the average conversion rate of your industry be it Fashion, Academics, Healthcare, or real estate. You can very well take advantage of the available data with this feature and plan your forthcoming ads accordingly.

10. Give importance to testimonials : Testimonials are a great way to build faith and loyalty amongst your target audience. While promoting your ad, you can always attach reviews and testimonials from other happy clients to grow your community. There are ample amount of viewers who actually land to your page or stop by to see your ad based on these recommendations. These reviews play a great role in driving maximum conversions.

To end with now that you are aware of these super simple tips on how to run Facebook Ads it’s about time you try these out for yourself and see your brand reach the heights of success on this very important social media platform.

FACEBOOK AD TIPS TO DRIVE MAXIMUM CONVERSIONS

1. Pick an objective for your campaign

2. Know your audience

3. Pick out an Ad Format

4. Amend your budget

5. Schedule the Ad

6. Create a unique Ad

7. Monitor your Performance

8. Increase your reach with Post Engagement Ads

9. Do a competitor analysis

10. Give importance to testimonials

DRIVE MAXIMUM CONVERSIONS : Podcast